Sempervivus LLCArt and Design

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Mt. Baldy Installation
©Darwin Nordin and Rebecca Watson

Design

Beauty is not necessarily the primary objective of good design. Although the act of finding the perfect balance between form and function can certainly be beautiful – a true understanding of the purpose, clarity of vision and the clear and concise expression of an idea is the goal. Our approach to design is to first learn everything we can about the people we are designing for: understand their vision, what makes them passionate about their work, product or service, and in doing so uncover the purpose for the design. Once the purpose is identified, we immerse ourselves in the design process whether it be web, print, exhibit or garden design. By focusing on the process, key elements tend to rise to the surface naturally leading us on the right path to the final design.